India’s music giant T-Series was honoured at YouTube’s prestigious Brandcast event, a leading gathering in the video advertising industry.
A custom-made creator button from YouTube’s CEO, Neal Mohan, and Global Head of Music, Lyor Cohen was presented to T-Series’ Bhushan Kumar.
T-Series said in a statement on Facebook:
“YouTube has been an exceptional partner, and we couldn’t imagine a better way to celebrate being the first account in the world to surpass 200M subscribers than surrounded by fellow creators, partners, YouTubers, and advertisers.”
Further reflecting on the partnership, T-Series expressed their gratitude to YouTube for providing a platform that has allowed them to showcase the richness of Indian music culture to a global audience.
“YouTube has given us a platform to showcase the best of Indian music culture, and empowered our belief that music can change the world.”
At YouTube Brandcast event, Neal Mohan, highlighted the significance of YouTube’s role in India.
“When I joined YouTube, there were only 11 channels with over 1 million subscribers…With 271 million subscribers, T-series is the largest YouTube Channel in the world.”
India is YouTube’s largest market today and has over 11000 Indian channels with over a million subscribers. The global influence of Indian music on YouTube is undeniable, with seven of the top ten musicians on YouTube’s weekly artists chart hailing from India. This includes Alka Yagnik, Udit Narayan, and Arijit Singh, who dominate the top positions with hundreds of millions of weekly views.
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